bringing focus to

agricultural market

news and price


"The only constant, is change"


The world's agriculture markets are changing at an unprecedented pace, driven by population growth, climate change, higher calorie and protein diets and more accessible international trade and transportation.

Farms have become sophisticated businesses, using advanced data sources to optimise their operations. The feed and food industries are in need of additional risk management solutions to hedge against increasing feedstock price volatility.


Census has been founded to provide the global agri industry with market intelligence and pricing data to power the next generation of commercial contracts and derivative instruments.

We provide physical price indices for key locations, that can be used as a reference for physical spot or term contracts, and to settle associated derivative contracts to better manage risk.

Latin: assessment, valuation from censere, to assess

The Team

Andrew Goodwin

Andrew sets the strategic direction, and leads business development for the company. Prior to founding Census, Andrew sat on the executive committee at S&P Global Platts and was the business manager responsible for their metals, agriculture, petrochemical and dry bulk shipping coverage.

He has spent his working life in the commodity markets, helping to establish new pricing benchmarks in agriculture and metals. He has lived and worked in China, the US and Europe and is now at the Census London HQ

Andy Allan

Andy heads our price and market reporting of global soy, one of the largest and fastest growing areas of world agriculture.

Andy has spent his entire 20-year career dedicated to the commodity markets. Prior to joining Census, he led S&P Global Platts' LNG business and European petrochemical businesses. A former editor and journalist at Reuters and Financial Times Business, Andy has in-depth knowledge of coal, oil and emission markets. He is also the methodology and compliance lead for Census.

Tim Worledge

Tim leads our global wheat and corn coverage. A former director at S&P Global Platts, Tim led the agriculture reporting team that was instrumental in the development of the Black Sea swaps market and has been at the forefront of price reporting for 10 years.

Before moving into agriculture, Tim was an oil market pricing expert focusing on the European refined product markets.

Tom Houghton

No stranger to interesting markets and interesting places, Tom has many years experience covering wheat, corn and sugar, particularly around the Black Sea region.

Having first fallen in love with commodities whilst working for a mining company in Tajikistan, he has since developed a unique understanding of both large and niche agricultural markets.

Reinout Geyssens

Coming from a family of Belgian millers and bakers, Rei has always had a keen interest in agricultural commodities and brings extensive industry knowledge to his work covering the daily markets.

Prior to AgriCensus, Rei was a wheat and flour buyer for a large UK based food company, overseeing purchasing and risk management of the key bulk ingredients. He also managed cocoa, fruit, meat and chemical purchasing. His news and price reporting skills were honed at S&P Global Platts, specialising in agriculture and biofuels, but also including stints covering the power and gas markets.

Johnny Huang

Johnny focuses on key agricultural commodities in China including soy, corn, wheat and sorghum. At Census, he contributes to timely policy and economic analysis of the Chinese agriculture market, and provide immediate supply and demand updates for news reporting and pricing.

Prior to pursuing a new path in agriculture, he has a background in the energy commodity market in the United States and China, focusing on energy commodity trading, and risk management.

Reese Ewing

Reese is based in Sao Paulo, Brazil where he has built his understanding of the South American commodities and logistics markets over the past twenty years and writes for AgriCensus about the soy bean market in particular.

Having led a small team specialized in raw materials in Brazil for Reuters News for most of that period, he focused on grains and oilseeds, biofuels, renewable energy and the shipping markets. In 2016, he enhanced his research and financial modeling abilities in the local commodities and energy markets by completing a two-year MBA program at the Esalq campus of the University of São Paulo.

John McGarrity

John covers the biofuels markets and specialises in EU climate and energy policy, renewable energy and fuels, and environmental politics related to the use of biofuels in transport. He has formerly worked for Platts, Reuters, Point Carbon and chinadialogue covering a wide range of commodities and markets.

Juan Pedro Tomas

Based in Buenos Aires, Juan Pedro covers key agricultural commodities and biofuels in Argentina and neighbouring South American countries.

He has previously worked for Latin Trade, Business News Americas and Telecompaper covering a wide range of markets including commodities, logistics, infrastructure and telecommunications. He has also worked for a number of political risk consultancy firms covering political risks in South American markets.

Thordur Gunnarsson

Thordur focuses on the vegoils and meals markets globally for Census and brings with him an array of experience in price reporting and journalism. Prior to AgriCensus, Thordur specialised in petrochemicals pricing for S&P Global Platts. Looking further into Thordur's past, he has amongst other things worked for an investment management company for a number of years. In his very early days, Thordur made his living as a deck hand on an Icelandic trawler.

Olivier Geleoc

Olivier spearheads our sales operation, having worked extensively on the commercial side of two other major price reporting agencies covering a number of different sectors. A native of France, Olivier combines a busy work schedule with training and competing in international swimming events.

Census market news

and prices help agri


move efficiently from

farm to fork

PRAs are subscription-based information businesses that have no vested interest in counterparty, price or traded volume. We are independently funded and owned.
PRAs operate in the space between counterparties and their only obligation is to provide an impartial price. We do not broke, trade or consult.
PRAs survey the full spectrum of traders/buyers and brokers to capture the best price points to ensure robust assessments
PRAs must pass stringent compliance criteria to receive a regulatory stamp of approval