bringing focus to

agricultural market

news and price


"The only constant, is change"


The world's agriculture markets are changing at an unprecedented pace, driven by population growth, climate change, higher calorie and protein diets and more accessible international trade and transportation.

Farms have become sophisticated businesses, using advanced data sources to optimise their operations. The feed and food industries are in need of additional risk management solutions to hedge against increasing feedstock price volatility.


Census has been founded to provide the global agri industry with market intelligence and pricing data to power the next generation of commercial contracts and derivative instruments.

We provide physical price indices for key locations, that can be used as a reference for physical spot or term contracts, and to settle associated derivative contracts to better manage risk.

Latin: assessment, valuation from censere, to assess

The Team

Andrew Goodwin

Andrew sets the strategic direction, and leads business development for the company. Prior to founding Census, Andrew sat on the executive committee at S&P Global Platts and was the business manager responsible for their metals, agriculture, petrochemical and dry bulk shipping coverage.

He has spent his working life in the commodity markets, helping to establish new pricing benchmarks in agriculture and metals. He has lived and worked in China, the US and Europe and is now at the Census London HQ

Andy Allan

Andy heads our price and market reporting of global soy, one of the largest and fastest growing areas of world agriculture.

Andy has spent his entire 20-year career dedicated to the commodity markets. Prior to joining Census, he led S&P Global Platts' LNG business and European petrochemical businesses. A former editor and journalist at Reuters and Financial Times Business, Andy has in-depth knowledge of coal, oil and emission markets. He is also the methodology and compliance lead for Census.

Tim Worledge

Tim leads our global wheat and corn coverage. A former director at S&P Global Platts, Tim led the agriculture reporting team that was instrumental in the development of the Black Sea swaps market and has been at the forefront of price reporting for 10 years.

Before moving into agriculture, Tim was an oil market pricing expert focusing on the European refined product markets.

Tom Houghton

No stranger to interesting markets and interesting places, Tom has many years experience covering wheat, corn and sugar, particularly around the Black Sea region.

Having first fallen in love with commodities whilst working for a mining company in Tajikistan, he has since developed a unique understanding of both large and niche agricultural markets.

Census market news

and prices help agri


move efficiently from

farm to fork

PRAs are subscription-based businesses that have no vested interest in counterparty, price or traded volume
PRAs operate in the space between counterparties and their only obligation is to provide an impartial price
PRAs survey the full spectrum of traders/buyers and brokers to capture the best price points to ensure robust assessments
PRAs must pass stringent compliance criteria to receive a regulatory stamp of approval